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Investing in a clinic. Smart idea?

C

cwodavids

member
Howdy,

My brother has an SMP clinic, I run a marketing agency for lawyers.

He wants more clients, I know nothing about the industry.

He wants me to buy into his business and help him grow by using my marketing skills.

I don't want to spend a penny until I understand how difficult the business is.

He is running training for others, I think that is dumb.

He is always fixing botched jobs, I am worried the industry is full of cowboys.

He's said it is an easy business, I am not convinced and think he is just telling me what I want to hear :rolleyes:

He says there is plenty of potential customers, I think the market is saturated.

To that end, I have the following questions I would love some honest answers to as I am not totally convinced it is all rainbows, cupcakes and unicorns :cool:
  1. If I did get involved, what kind if things will keep me awake at night regarding the business?
  2. What are the 'normal' profit margins you are seeing?
  3. What are the big frustrations you have running your business?
  4. What are the top 3 problems you would love solved if you had a magic wand?
  5. What problems do you have in getting clients as his phone seems to ring a lot, but he never has time to answer it which seems an easy fix in order to get clients?
  6. What marketing works best for your business i.e. socials, email, website, reviews etc as he relies mainly on referrals which seems a bit risky?
  7. What software are you using to help run your business like calendars, emailing, social etc as my brother just uses a Google calendar and never emails anyone?
  8. Where do you see the industry in 5 yrs time?
  9. Are you doing training for others?
  10. How many SMP places are in your city and how big is your city?
Any help you could give me would be greatly appreciated as I want to help him, but don't want to waste my money and ideally I would like make a lot more money in the future.
 
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