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Mens Health Magazine and Rogaine join forces for "Grow your Game"

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Hair loss in men has a profound psychological impact on men. A new study released today reveals that a majority of men with hair loss experience negative psychological impacts. The Survey was conducted by ROGAINE in partnership with Men's Health[/i].



In a survey of over 900* Men's Health readers, one-third of men experiencing hair loss admitted to feeling "helpless" and over 66% used negative language like "victim," "defeated" or "unavoidable" when describing the condition. As category leaders, the ROGAINE[suP] [/suP]brand and Men's Health recognize the impact of hair loss and have teamed up to launch GROW YOUR GAME €“ a lifestyle support program that inspires and educates men throughout their hair re-growth journey.



The program follows five ordinary men with thinning hair, mentored by ROGAINE brand celebrity Growth Coach Bill Rancic*, dermatologist Dr. Doris Day* and a team of lifestyle experts, through an eight-month journey to grow their game and feel more confident in life, love and business while tackling their hair loss. The survey also indicated that over 92% of men are open to help and support in addressing their hair loss and, by launchin grow your game, the ROGAINE brand and Men's Health hope to provide that support, encourage conversation about hair loss, and ensure men have access to the necessary tools and resources to set them up for long-term success.



Real life experiences and success stories are the cornerstone of this co-branded program. "The stigma surrounding hair loss is a real problem," said ROGAINE brand Growth Coach Bill Rancic*. "When I started noticing that my hair was thinning, I knew I had two options: sit back, let it happen and go bald, or take control, find something that works and make a commitment to solving the problem. ROGAINE Foam worked for me and that is why I am so excited to be mentoring these guys. They have all made the commitment, and by sharing their stories, I hope they will inspire others to do the same."



"As the number one recommended dermatologist brand for hair re-growth, we believe it is critical to provide men with products, such as Men's ROGAINE Foam, and tools they need to succeed," said Mike Wasden, Senior Brand Manager, the ROGAINE Brand. "This survey reinforced that hair loss is an extremely emotional topic and often has a stigma attached. Our partnership with Men's Health and the GROW program is designed to help remove this stigma, engage men in conversation about the topic and support them in their hair re-growth journey."


 
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