Now Iâm not one to criticise, unless itâs justified, and I donât know if this has been brought up before. However, regardless, I viewed the SMG website today for the first time and was expecting a vibrant and dynamic website, yet itâs pretty dull, so whatâs the crack there? I know a website does not impact on the great HT results being produced by SMG. But I think tim burners-lee had a bit more in mind when he created the WWW even in the 90âs. Furthermore, I think an aesthetically pleasing website shows a sort of professionalism and if used wisely can be a great promotional tool.