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Men are getting their sideburns bolstered with transplants so that they can look like Olympic gold medallist Bradley Wiggins.
Hair transplant surgeon Asim Shahmalak said he has had a number of bookings from fans who want to look like the Tour De France winner.
He calls it the Wiggo effect after the popular nickname of the pedalling hero who grew up in Maida Vale and attended St Augustine Church of England School in Kilburn.
Wayne Rooney has also sparked a boom in hair transplants for under-30s with a 25% increase in the year since Manchester United striker had his op.
Wiggins said after his triumph in the Olympic time trial yesterday:
"Sideburns have not been as popular since Noddy Holder."
Dr Shahmalak, who has his own clinic in Harley Street, London, said: Lads want to look like their sporting idols but sometimes nature needs a bit of a helping hand.
Many men have patchy beards and can t grow a fine pair of mutton chops like Bradley Wiggins.
We have noticed the Wiggo effect at the clinic ever since Bradley started getting mega popular and particularly in the last month with the Tour de France and Olympics.
"We expect lots more now he has won Olympic gold.
Men have come to us to get their beards and sideburns bolstered. Hair is taken from the back of the scalp and grafted into the beard area to boost sideburns or a beard.
These kind of operations can do wonders for boosting men s confidence.
Wiggins, 32, a Mod who styles himself on his sideburned music hero Paul Weller, reckoned his trademark tufts were his lucky Olympic charm
- and he has promised not to shave them off after winning his fourth Olympic gold yesterday and his seven Olympic medal in total.
Our pictures show a patient of Dr Shahmalak's before and after his sideburn transplant.
Hair was grafted from the back of the 48-year-old's scalp and on to his sideburns so that he could grow them fully in a £3,000 operation.
The patient, a cycling-mad farmer, loved his new look so much he came back for a second £3,000 transplant and had his whole beard bolstered.
Dr Shahmalak said: "This is very typical of the work we do. The fact is, many men cannot grow a full beard or full sideburns like Bradley Wiggins.
"This is very frustrating for many men - it undermines their masculinity. The only way to sort out this problem is with a transplant."
Men are getting their sideburns bolstered with transplants so that they can look like Olympic gold medallist Bradley Wiggins.
Hair transplant surgeon Asim Shahmalak said he has had a number of bookings from fans who want to look like the Tour De France winner.
He calls it the Wiggo effect after the popular nickname of the pedalling hero who grew up in Maida Vale and attended St Augustine Church of England School in Kilburn.
Wayne Rooney has also sparked a boom in hair transplants for under-30s with a 25% increase in the year since Manchester United striker had his op.
Wiggins said after his triumph in the Olympic time trial yesterday:
"Sideburns have not been as popular since Noddy Holder."
Dr Shahmalak, who has his own clinic in Harley Street, London, said: Lads want to look like their sporting idols but sometimes nature needs a bit of a helping hand.
Many men have patchy beards and can t grow a fine pair of mutton chops like Bradley Wiggins.
We have noticed the Wiggo effect at the clinic ever since Bradley started getting mega popular and particularly in the last month with the Tour de France and Olympics.
"We expect lots more now he has won Olympic gold.
Men have come to us to get their beards and sideburns bolstered. Hair is taken from the back of the scalp and grafted into the beard area to boost sideburns or a beard.
These kind of operations can do wonders for boosting men s confidence.
Wiggins, 32, a Mod who styles himself on his sideburned music hero Paul Weller, reckoned his trademark tufts were his lucky Olympic charm
- and he has promised not to shave them off after winning his fourth Olympic gold yesterday and his seven Olympic medal in total.
Our pictures show a patient of Dr Shahmalak's before and after his sideburn transplant.
Hair was grafted from the back of the 48-year-old's scalp and on to his sideburns so that he could grow them fully in a £3,000 operation.
The patient, a cycling-mad farmer, loved his new look so much he came back for a second £3,000 transplant and had his whole beard bolstered.
Dr Shahmalak said: "This is very typical of the work we do. The fact is, many men cannot grow a full beard or full sideburns like Bradley Wiggins.
"This is very frustrating for many men - it undermines their masculinity. The only way to sort out this problem is with a transplant."





