topccat29
29 year HT veteran
I think promoting the ARTAS on the forums is kind of a hard sell at this point as the knowledge level of the average reader is probably higher than the general public. If you look at most of the PR so far with the robotic system it has just been general pieces in various publications and other media outlets, nothing really targeted.
Anyone who bought one of these in hopes of increasing their business will have to wait for the targeted marketing to start if in fact that is the plan once a footprint has been established at least on a national basis if not worldwide. Then look for those $100K ads in various fitness and men s magazines where the target market is between 20-30 age group, kind of the sweet spot for the industry. That is when you can see an uptick in inquires if you own the device but then the issue I would imagine would be competing with anyone else who has one and of course still staying true to one s ethics which gets kind of hairy when market share starts to come into play. Will the company sell you out along the way with too many machines in too many hands, I don t know you tell me. I m sure that the temptation to make a deal is hard to resist.
What will the rest of the industry do when this happens and that marketing machine starts to roll. I m sure many already know this but just can t say it. It will be sad to watch if in fact it does happen. If those in the industry were to do the right thing they would send anyone who specifically requested fue to a place where they know they would be in safe hands and the work is of a higher standard, several to choose from. I mean if you can t do it would that not be the right thing to do. But that is not in their heart, to do the right thing as they only can think about more market share.
These guys that run this company are direct to consumer marketers and if you look at all the crap out there that is being sold it certainly might have a chance as numbers are about marketing not about being something better. How disgraceful when you really think about it. The direct to consumer marketing has just not started. As I wrote in the first post regarding Arthur Jones he knew it was easier to convince the masses and have them request it as opposed to dealing with those who had actual knowledge.
Anyway just a thought and will be interesting to watch. Some of the strip only clinics are on the fence because they know these guys are going to destroy their business it s only a matter of when. I m sure some of the sh*t forums will consider going all robotic results because the person that does that will be the next guy that makes the really big money. In fact there is your million dollar idea in case you have not thought of it yet. Some of these guys can only think about money 24/7 and you are the pawn.
A real man is competitive by nature so those that cave to something inferior can only be described as weasels in my book it also tells you a little something about their ethics.
All these PR pieces you are seeing have been done before 30 years ago. A book I am currently reading had an interesting quote and I must say that I agree and I will paraphrase.
As people we are too lazy to learn and too arrogant to think we need to learn. We feel that whatever way we happen to perceive things is the right way without further study and not consider we could be wrong. With our laziness and narcissism feeding each other we march off believing.
Here is a PR piece from 1993 but reading it just as a consumer most really do not understand what they are reading sure in hindsight you could say you do but not in real time. Most believe they are reading news and information because well it s in a news paper or magazine. Of course it does not work that way, some know this but many simply do not and the easiest to fool are the young inexperienced consumers.
Anyone who bought one of these in hopes of increasing their business will have to wait for the targeted marketing to start if in fact that is the plan once a footprint has been established at least on a national basis if not worldwide. Then look for those $100K ads in various fitness and men s magazines where the target market is between 20-30 age group, kind of the sweet spot for the industry. That is when you can see an uptick in inquires if you own the device but then the issue I would imagine would be competing with anyone else who has one and of course still staying true to one s ethics which gets kind of hairy when market share starts to come into play. Will the company sell you out along the way with too many machines in too many hands, I don t know you tell me. I m sure that the temptation to make a deal is hard to resist.
What will the rest of the industry do when this happens and that marketing machine starts to roll. I m sure many already know this but just can t say it. It will be sad to watch if in fact it does happen. If those in the industry were to do the right thing they would send anyone who specifically requested fue to a place where they know they would be in safe hands and the work is of a higher standard, several to choose from. I mean if you can t do it would that not be the right thing to do. But that is not in their heart, to do the right thing as they only can think about more market share.
These guys that run this company are direct to consumer marketers and if you look at all the crap out there that is being sold it certainly might have a chance as numbers are about marketing not about being something better. How disgraceful when you really think about it. The direct to consumer marketing has just not started. As I wrote in the first post regarding Arthur Jones he knew it was easier to convince the masses and have them request it as opposed to dealing with those who had actual knowledge.
Anyway just a thought and will be interesting to watch. Some of the strip only clinics are on the fence because they know these guys are going to destroy their business it s only a matter of when. I m sure some of the sh*t forums will consider going all robotic results because the person that does that will be the next guy that makes the really big money. In fact there is your million dollar idea in case you have not thought of it yet. Some of these guys can only think about money 24/7 and you are the pawn.
A real man is competitive by nature so those that cave to something inferior can only be described as weasels in my book it also tells you a little something about their ethics.
All these PR pieces you are seeing have been done before 30 years ago. A book I am currently reading had an interesting quote and I must say that I agree and I will paraphrase.
As people we are too lazy to learn and too arrogant to think we need to learn. We feel that whatever way we happen to perceive things is the right way without further study and not consider we could be wrong. With our laziness and narcissism feeding each other we march off believing.
Here is a PR piece from 1993 but reading it just as a consumer most really do not understand what they are reading sure in hindsight you could say you do but not in real time. Most believe they are reading news and information because well it s in a news paper or magazine. Of course it does not work that way, some know this but many simply do not and the easiest to fool are the young inexperienced consumers.
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