The amount does fluctuate but studies have concluded an average of 100 per day (10%) based on an average of 100,000 hairs on your head. Some people have more than 100,000, blondes for example can have up to 150, 000 hairs meaning they will shed more per day.
As we age most people will experience their hair thinning, no regeneration of the follicle. Your total hair count maybe 50,000 hairs at whatever point, therefor you will shed on average 50 per day.
When you have a hair transplant the follicle/growth cycles are interrupted. Some grafts sleep longer than normal, some were in a different stage of their growth cycle. This is why some have patchy growth, slow growth or even fast growth. During your growth stages after a hair transplant, you could experience a big shed that results in your hair looking worse than the previous month.